Blair Koorsen
Fractional marketing leader and auditor
Blair Koorsen
Fractional marketing leader and auditor
Senior marketing leadership, without the full-time hire.
I audit what is broken, fix what matters, and lead the work for owner-operators, small in-house teams, and founders. Insurance, financial services, nonprofits, and professional services are home turf.
Credentials
Industries
Insurance and financial services · Nonprofits and associations · Professional and local services · B2B communications and technology
Who I work with
Small businesses
Owner-operators and small teams building marketing that works.
Explore small businesses servicesLocal businesses
Owner-operated businesses that need to be found and chosen nearby.
Explore local businesses servicesIn-house teams
Marketing teams that need strategic support or an extra set of hands.
Explore in-house teams servicesEarly-stage teams
Founders and startups building their first launch plan.
Explore early-stage teams servicesRegulated industries
Insurance, financial services, and compliance-heavy businesses.
Explore regulated industries servicesAgencies and consultancies
White-label and subcontracted specialist work for your clients.
Explore agencies and consultancies servicesWays to work together
From quick sessions to ongoing support. Choose what fits.
Working sessions
60 to 90 minutes
Bring one decision or challenge. I help you work through it, with written notes and next steps.
Projects
Defined project scope
Website builds, local business foundation, messaging, and other scoped implementation.
Audit
Comprehensive review
An independent review of your website, marketing operations, or AI visibility with prioritized recommendations.
Fractional Leadership
Ongoing or interim support
Senior marketing direction and hands-on execution for teams that need leadership without a full-time hire.
Recent client work (2026)
I reviewed website form submissions and routed them to the right teams.
Found 407 website form submissions that had gone unseen, including 187 partner-appointment applications, and routed them to the right teams.
June 2026
I reviewed redundant hosting and tool costs and deployed legal pages.
Identified $15K to $20K+ a year in redundant hosting and tool costs, and deployed 12 legal pages across 4 sites with 48 of 48 QA checks passed.
2026
I cleaned CRM records and rebuilt the marketing foundation.
Cleaned 8,800+ CRM records and rebuilt the marketing foundation so reporting could be trusted.
2026
I fixed broken URLs, improved website health, and built analytics events.
Fixed 120 broken URLs, raised the site health score from 58 to 81, and built 11 custom analytics events.
2026
How I work
A straightforward process from diagnosis to results.
Diagnose
Triage + lightweight audit to understand gaps and priorities
Build
Systems and artifacts that fit your scope and timeline
Transfer
Handoff with documentation and enablement so you can run it
Typical artifacts: intake brief, messaging framework, launch preflight, measurement plan, link tracking rules, and an operations runbook.
How I use AI
I use AI for research, first drafts, and data cleanup. I check every output before it reaches you, and I help teams set simple rules for using AI at work.
In a client's words
Blair is an incredible systems thinker who has an amazing ability to pluck seemingly unrelated threads together and weave a coherent marketing messaging strategy out of them. As a thought partner she has a patient and effective approach to refocusing product and communications around user journeys. If I had to describe Blair's skillset in one phrase it would be "brings order out of chaos" and that's a rare and invaluable ability in an era where AI has enabled faster time to market, but also brings its share of chaos.
Founder and GTM leader, LinkedIn recommendation
Featured insights
Practical guides to help you make better marketing decisions.
Fractional CMO vs. Marketing Consultant vs. Ops Consultant
Compare roles, scope, and engagement models to find the right fit for your team.
Read the guideWhen to hire a fractional marketing leader
Six triggers that signal it is time, and what to prepare before you start.
Read the guideFix marketing operations before buying more tools
How to map workflows, audit your stack, and stop tool sprawl.
Read the guideReady to start?
Send a message. No pressure or pitch deck, just a conversation about your situation and what might help.